March 20, 2024

Corporate CPR Episode 113: How Leaders Who Do Not Craft Their Executive Presence Might Be Killing Your Company.

On today’s episode we are talking about how leaders who do not craft their executive presence might be killing your company.

Loreta Tarozaite is an experienced strategist and advocate for brand and executive presence, unlocking visibility, authority, and impact for companies and leaders. With a background spanning broadcast journalism, founding her own company, and collaborating with Fortune 500 corporations, Loreta is a strategic partner in navigating the complex world of authoritative presence. She excels in strategic marketing architecture, elevating presence, on-camera coaching, and embracing tech innovations. Loreta’s unique approach, the Real Relating Lens™, distills complexity, fosters authenticity, and drives transformative change. Thriving in chaos, Loreta sees it as an opportunity for lasting transformation and impact through improved presence.

Episode Highlights:

  1. Importance of Communication: Executive presence is crucial because leaders are the face of the company and need to communicate clearly and effectively to represent the organization well.
  2. Authenticity Matters: Being authentic and true to oneself is key to building executive presence. Leaders should express their values, motivations, and drive in their communication to connect with others genuinely.
  3. Tailoring Approach to Individual Strengths: Executive presence isn’t one-size-fits-all. It involves identifying each leader’s strengths, whether it’s storytelling, humor, or other communication styles, and leveraging those strengths effectively.
  4. Understanding Perception: Leaders should actively seek feedback to understand how they are perceived by others. This feedback helps identify areas for improvement in communication and leadership style.
  5. Balancing Professionalism and Relatability: While the level of formality in executive presence may vary based on organizational culture and individual preferences, leaders should aim to strike a balance between professionalism and relatability. This includes considerations such as attire, communication style, and demeanor.
  6. Social Media Strategy: Approach social media with caution, understanding the permanence of posts and the importance of authenticity, seeking professional support when necessary, especially during crises.

Top 3 Takeaways for the Audience:

  1. Start Small, Experiment, and Learn. Begin by taking small steps outside of your comfort zone, such as writing a LinkedIn post, to gain experience and confidence.
  2. Overcome Self-Doubt and Fear of Judgment. Recognize and overcome the fear of judgment or sounding inadequate, understanding that growth requires vulnerability and risk-taking.
  3. Seek Feedback and Continuous Improvement. Embrace feedback and self-awareness, acknowledging flaws and actively seeking opportunities for improvement to enhance leadership presence and authority.

How to Connect with Loreta:



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